More and more companies spend plenty of time in researching what is the best way forward with their marketing activity. While, there are so many ways you could consider. For example a company could do selective sampling of its customer base, look at ideas which have been done in the past, or they could simply consult with a proven promotional products supplier like Fresh Promotions and ask the opinion of its expert staff. Whichever way you choose to proceed the fact is that as much as an empirical research can confirm details of which products are going to work best for your brand there needs to be an element of freshness, excitement and innovation in the promotional gift offering to truly make use of the emotional chances which naturally flow from the gifting of branded promotional products.
For instance, your company may be in the building and construction industry. Instead of undertaking long-term and expensive research to indicate the way forward in terms of choosing the right promotional merchandise offering it may be simpler to ask people in your organization what products would be the best fir with the likely recipients. The instinct in this situation is often to look for something which could be of immediate use to a tradesman – hammers, rulers or even a carpenters pencil are the kind of ideas which readily come to mind when looking for something to appeal to this class of gift recipient. At face value this seems like a good idea and a mutual beneficial product choice because the items will be of value during the everyday activities of the intended recipient. However it’s a fact that most businessmen already have their preferred range of tools and offering them a promotional gift which is simply an inexpensive copy of a product they already possess could be seen as diminishing the position of your brand in the market. 
Therefore, one of the best ways to decide which wholesale promo items are the most suitable for your company to distribute to clients and other business contacts is to speak with the sales force who deal with the intended aims on a normal basis. As a huge part of the business day is handling the personal relationships which develop naturally as a product of the personal interaction which occurs in a normal business day these sales people are possibly to have a great idea of the wants, needs and wishes of the target groups. Rather than spending a lot of money on doing preliminary research which may end up recommending a product which is of little value or interest to the intended recipients simply asking the people who deal with them every day what they would like is an essential way to put forward to an idea so fast.
Next time your company want to find the best way to get your logo before a new market which you would like to become regular clients have a shot at handing out the right promotional merchandise idea and run with something which is recommended by the sales team. Not only are the aware of the motivations of the people you wish to befriend and influence you will also encourage the sales team and get them onboard with your marketing efforts.
